Dear Urban Outfitters,
No, really. Fuck you.
It's definitely not like we hear that message--be thin! be thinner! be so fucking thin your heart stops beating because no one will ever love you if you don't!--anywhere else. You certainly don't promote it in other ways, with your extremely narrow range of models.
I draw the line here. I draw the line at being told to my face that, no matter what I look like now, I am fat, and fat is evil, wrong, to be avoided at all costs.
I'll do a post about fitness soon--it's a favorite subject of mine, as a hopeful future doctor of America--but this has nothing to do with fitness, and everything to do with objectification, patriarchy, oppression, and good old-fashioned down-home hate. I know hate. I grew up with it. I lived with it. I got to see, at every turn, what otherwise normal people would do when confronted with something they thought was disgusting. For me, it was my sexual orientation; for other people, it's size. And it's bullshit, bullshit, bullshit that a company would think it was okay to promote the culture of shame that leads so many of us to obsessive and joyless eating habits.
You are part of what drives us quite literally crazy, UO. I will not feature your products again.
If you'd like to tell UO to go fuck themselves, in whatever words you prefer, e-mail service@urbanoutfitters.com.
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That shirt is just ricockulous. And what makes it even more ironic (oh you hipsters and your irony!) is the model looks like she's had food poisoning, H1N1, and a particularly violent colonic at the same time.
ReplyDeleteUO has indeed slipped to American Apparel standards. I concur with your hearty "fuck you."
Okay, I had not heard "ricockulous" before, and it is AWESOME.
ReplyDeleteI was ticked off enough to write a review on the site, though it hasn't shown up yet. I wasn't willing to give them my actual email, since there were no assurances of what they'd do with it, so I used my defunct school email. That may be why it hasn't appeared, or maybe they actually preview comments.
ReplyDeleteI just wrote my letter, and I'm reposting this. Companies like this shouldn't get the support of decent people's dollars.
ReplyDeleteI tried to go to the link but the images and everything are taken down. I'd hazard a guess that a LOT of people got pissed off about this one. What on earth where they thinking?!
ReplyDeleteHm, yeah, the pictures won't load. Still says "no reviews" and "be the first to write a review," so looks like they didn't care to publish a comment containing "this looks like campaign gear for anorexia." I suppose that's not terribly surprising.
ReplyDeleteAaand... now the whole thing's gone. I'm gonna declare victory and go eat a big sandwich.
ReplyDelete